News

How does packaging sustainability influence consumers’ perception of a product, and how can this be positively shaped by involving packaging designers at an early stage? Together with Uwe Melichar, President of the…

This edition of POS Magazine is dedicated to sustainability across all POS material – not just packaging, but also instore display. Sustainable materials, resource-saving solutions, CO2 compensation and much more.…

In May 2020 a distinctive logo sporting a moustache-wearing, beer-drinking gentleman appeared in stores all over Switzerland as Birra Moretti beer was launched to the Swiss market. To support the retail launch, STI…

Netherlands brand Libbey is famed for its high quality glasses. Ensuring that they arrive at customers’ doorsteps safely is down to STI Group's clever packaging, which protects the glasses with a sustainable and…

Due to the cancellation of many major events in 2020 as a result of the Covid-19 pandemic, the importance of individual days is a key topic for marketing managers. STI Group’s promotion calendar is the perfect tool…

Giving brands instant impact and recognition in store and driving sales: these are the hallmarks of a successful retail POS campaign and sit at the heart of what we do. So we’re delighted to be celebrating 6 further…

’Having protective screens helps us to embrace the new normal,’ says Frank Haberzettl, CEO of Kompass Leben, one of 46 workshops for people with disabilities in Hesse.

Next generation Shelf Click display goes sustainable. Open the boot, pop the display under your arm and head in to see the store manager – a ritual that field salespeople go through several times every day. So a…

We are still delighted that all three of our WorldStar competition entries are winners of an award. These global accolades come on top of the packaging industry recognition already received in Hungarian…

The health, safety and wellbeing of all our employees, customers and partners is our top priority. Not only have we implemented current guidelines and recommendations throughout the company, we have gone further and…

Alpro`s mission is to bring health through food to as many people as possible. With the planet`s health closely linked to the health of those living on it, it`s no surprise that the company seeks to grow its…

Packaging for the conscious consumer - just how important are sustainable solutions to shoppers? STI Group talks to Thomas Gutberlet, managing director of tegut... good food.

"How so we make our displays more sustainable?" or "How can we harmonize our POS presence in Europe?” Solutions to these classic questions and more are often started in a brainstorming workshop that enables…

STI Group is delighted to receive three Hungaropack Awards this year. The winning packaging solutions were all praised for different highlights, being closely tailored to each brand's requirements. Hungaropack…

In addition to securing two golds, a silver and a bronze at the POPAI Awards gala event this year, InContrast received the highest level of industry recognition: Temporary Display of the Year award for the Kinder…

New social brand share has made a brilliant debut in German retailers dm and REWE, thanks to a range of distinctive POS. The displays were manufactured and filled by STI Group, which has been happy to share its POS…

Our 'Dressable Shelf’ display system uses a pre-slotted (and normally unprinted) body, into which sturdy cardboard eco-battens are placed to support the shelves. Branding and communication remain a priority: custom…

Whether cola, beer, prosecco or wellness drinks - the can is perfect for convenient, on-the-go consumption. It’s light, feels good in the hand, has a large 360-degree communication area and best of all, is easy to…

New Zealand tea brand Ti Ora, from Jacobs Douwe Egberts, injected fresh life into the tea aisle earlier this year with the launch of its pyramid bags, containing original tea blends based on natural New Zealand…

A premium POS installation used for the launch of L'OR aluminium capsules for Jacobs Douwe Egberts (JDE) not only caught the eye of French shoppers and retailers, it also impressed the jury of this year's POPAI…

Packaging is the most important medium for universal remote control brand One For All®, from Universal Electronics Inc. (UEI). Providing on-site packaging sourcing is a real benefit for UEI, as it manufactures a…

The WorldStar Packaging Awards – the Oscars of the packaging industry – have been presented by the World Packaging Organisation (WPO) since 1970 to recognise excellence in packaging solutions.

Modelled on the prestigious and long-established Die Fabrik des Jahres contest in Germany, GyártásTrend magazine and its publisher PPH Media have just staged their 4th Factory of the Year competition in Hungary.…

The POPAI D-A-CH Awards expert judges have once again recognised the most successful POS concepts from the past year in Germany, Austria and Switzerland.Among the winners announced on the night, at EuroCIS in…

In collaboration with an engineering partner, STI Group has developed a machine-assembled tray system. It functions just like a manual tray but can be built much more efficiently; it’s even possible to create the…

Packed with around 500 images, POSnews 18 illustrates POS creations that have been used successfully in retail by some of the world’s biggest brands over the past two years.

Rigid boxes with magnetic closures offer a very special packing and unpacking experience. Their high quality finish promises a luxurious gift inside, and you can do away with adhesive tape and scissors for closing…

Whether your cat prefers to luxuriate indoors or roam for miles, Muuske's cat milk snack range has the right treat for them. Four different flavours provide plenty of variety while also supporting your cat's…

Time flies when shopping. The fast-growing travel retail sector is gaining importance worldwide for retailers, service providers and brand manufacturers.

What makes our Christmas tree so special? It’s instant, for one: far faster to set up than a Nordic spruce or one of its spiky artificial cousins. It also has great impact: refreshingly different, slim enough to fit…

STI Group is celebrating its latest haul of three Hungaropack Awards, in a competitive year that saw 61 packaging solutions entered. Two of the winning solutions particularly shine with their impressive finishing.

A giant fork, sponsored by STI Group, visually spearheaded the cleanup campaign in Strasbourg. More than 30 members and employees of the European Parliament took part in the event, which took place on 23 October.

STI Petöfi, Hungarian subsidiary of STI Group, supported the 650th anniversary of Kecskemét with numerous events during the autumn of 2018.

With over 1.7 million followers, the fun-loving YouTuber has been one of the most well-known stars of German-speaking social media in recent years.

Our UK-based team has once again won multiple accolades at the POPAI UK & Ireland Awards.

Shoppers today can truly buy at their convenience; at home on the sofa with a mobile device, at a bus stop en route via digital outdoor media, or in person at the supermarket.

Designed to appeal to environmentally aware and health-conscious consumers, brands are increasingly relying on wooden displays at the point of sale. These displays help to convey brand messages in a durable,…

Brand and retailer partnerships for loyalty and bonus programs really do pay off.

40 per cent of all purchases are for a particular occasion, according to the GfK study on Occasion Based Shopping. And it’s not only Easter, Christmas and Mother's Day that are popular events shoppers like to mark;…

Optimize your graphic design by using unconscious image processing data. Tracking eye movement allows quick and cost-effective validation as to which graphic elements of packaging or displays are noticed by…

Six displays and one packaging solution awarded at POPAI D-A-CH Awards. Five golden and two silver trophies as well as the golden audience award for the Reber piano took the customers of the STI Group home with…

Brand protection and tamper protection are features increasingly asked of our company in recent times

Results have been announced for the third annual Factory of the Year Awards.

Image recognition, barcodes, NFC and RFID tags enable packaging to establish a connection to the shopper and provide additional information automatically via their mobile. Shoppers can learn about product origins;…

Euromonitor’s market research experts have identified 20 megatrends that will shape our world by 2030. Scientists believe that eight of these have a far-reaching impact on industry and consumers.

When designing their flagship and next generation stores, retailers test new concepts and formats before they are rolled out. However, retailers take different approaches and focus on different things.

Differentiate as a regional, natural and premium brand with permanent secondary placements.

For the second time in a row, our Grebenhain plant has been awarded Gold status in the Ecovadis audit.

Five winning packaging solutions for STI Group.

Digital technology is becoming an increasingly important part of physical retail. They promote vital interaction, either through personalised engagement, multisensory brand experiences or shopper feedback.

With an investment of about five million euros, STI Group increases the capacity of its folding box facility in Kecskemét.

STI Group wins OBAL ROKU Award for rapid set-up display

Seven POPAI UK & Ireland Awards in six categories.

Corrugated board seat is conversation piece at documenta 14.

STI Group wins five more POPAI D-A-CH Awards.

E-commerce packaging design typically depends on the level of product protection required, how much flexibility is needed and the logistics and distribution processes involved.

Premium permanent display wins Silver at POPAI Paris Award.

How cosmetics gift packs influence shopping behaviour in store.

STI Group scores double win with beverage packaging solutions.

Welcome the quarter pallet’s new sibling, the wheeled dolly.

Enhancement increases the likelihood that a shopper will purchase a product.

Shoppers shop the brand, not the channel. Delivering the same brand experience, regardless of touchpoint, is vitally important if shoppers are to remain engaged.

STI Group grows with customers in their target markets.

Survey on e-commerce packaging: Consumers expect appropriately sized shipping cartons

STI Group was hugely successful again this year, with five products receiving awards.

Following an assessment by an independent body, BSI, InContrast has been awarded BSI EN ISO 9001: 2015 certification.

International survey offers exclusive insights into profile of pharmacy POS requirements

One Design, Many Looks - STI Group was awarded a coveted Indian for its flexible display range designed for Nestlé

STI Petőfi Nyomda awarded the MagyarBrands and Superbrands seals of approval.

Two exclusive products of STI Group received certificates of recognition at the awards ceremony held at the University of Óbuda on 5 May.

Developed jointly with STI Group, ROI Light™ is ideal for comparing the predicted effectiveness of two or three different display variants

In recent months STI Group has made significant investments in self-adhesive label technology.

At the end of 2015 Hungarian plant of STI Group invested in a DIANA SMART 80 gluing machine equipped with Braille technology.

How high oil prices in the 2000s have fuelled rapid growth in consumer activity and retail development in Russia.

In March 2015 the oldest toy store chain, Hamleys, opened its largest store in Europe yet.

This year’s Green Printword Awards took place on 20 November 2015 in Budapest.

Pop-up stores were once sales tools for unknown designers, now this format is increasingly being used to promote established brands.

The treasure hunt is made possible thanks to a beacon attached to the Chep pallet underneath the display.

The HUNGAROPACK Awards ceremony was held in Budapest on 3 November 2015.

In addition to ensuring perfect presentation of the brand at the POS, the display had to allow easy product access from all sides.

The combination of as many visible and invisible security features as possible offers the best safeguard.

With Augmented Reality Marketeers present a new packaging or display idea quickly and easily.

With the ‘Pimp-my-Display’ concepts you can standardise your range of displays and cost-effectively create varying looks in retail.

Saves resources, time and costs.

How much do consumers care about the environment when it comes to packaging

Spirited packaging with high gloss spot varnish from corrugated board.

The new flute with a height of about 2 mm fills the big gap between the B and E-flute and can be used instead of a coarser profile in many cases.

Want a modular, stable and cost effective display to boost sales of diverse products? Need it delivered quickly, at entry-level prices? Meet Boomer...

Elegant candy packaging increases price acceptance by 26% when presented in a folding carton and by 50% when additionally embellished. On an average, Germans spend about 116 euros a year per head on confectionery.…

Changing looks are not only important in the fashion world. At the POS, attractively branded displays are expected to draw shopper attention to the product. With ‘Mix & Match’, STI Group has created a range that…

Consumer survey confirms the impact of packaging on spirits sales. In collaboration with Ipsos Observer, STI Group confirmed the impact of packaging on spirits sales. A representative online survey of German people…