Wood is currently the main component of fibre-based packaging and displays; it’s renewable, biodegradable and easy to recycle. However, as demand and requirements for paper-based raw materials increases,…
Disruptive displays enable brands to create experiences at the POS while also directing shopper interest towards particular products. Moving display elements guarantee maximum attention: consumer psychology confirms…
Who buys what for whom and what role does packaging play? The latest consumer study by STI Group sheds light on the question of ‘What makes my product a gift?’. The key findings will be presented during virtual…
STI Group is the first packaging manufacturer in Germany to invest in the latest hybrid offset printing technology from Koenig & Bauer. The Rapida 106X-7+L will expand the company’s premium folding carton capacity…
Purposeful brands are becoming increasingly relevant to consumers because they have a purpose beyond profit: to improve society in some way. Point of sale can be one of the most important touchpoints for…
STI Group was nominated 8 times in 5 different categories following the all-digital judging process at this year's POPAI D-A-CH Awards. The final ceremony in June is eagerly anticipated, when each nominated entry…
Alpro`s mission is to bring health through food to as many people as possible. With the planet`s health closely linked to the health of those living on it, it`s no surprise that the company seeks to grow its…
Local and home gardening is dramatically increasing in popularity, especially among conscious consumers. flixGrün® organic micro vegetables from Carl Pabst are designed for maximum appeal to this…
When it comes to gifts, the personal touch means a lot. It shows thoughtfulness and greater appreciation. But don’t just think about tailoring the product: the packaging can also offer many opportunities for…
January is the month of good intentions: Drink less alcohol, stop smoking and increasingly eat vegan food. This is where the non-profit organisation Veganuary comes in and called on consumers to give up products of…
InContrast, STI Group’s UK subsidiary, has been recognised again this year for its unique, effective approach to POS display with 4 more POPAI Awards in 4 different categories.
Looking like a large yellow daisy, Silphie – also known as the cup plant – shows great promise for paper production: its fibres offer an alternative to classic wood pulp and are also recyclable. Better still, this…
Optimize your graphic design by using unconscious image processing data. Tracking eye movement allows quick and cost-effective validation as to which graphic elements of packaging or displays are noticed by…
This is how to gift today: packaging with personalised communication that also makes use of sustainable material and finishing options. A bespoke video message delivers the ultimate in personal appreciation,…
With ‘Merry Christmas’ being joined by ‘Happy Diwali’ and ‘Eid Mubarak’, Ferrero UK has taken its successful approach to traditional seasonal marketing and applied it to new and emerging events. Its eye-catching POS…
Developed jointly with STI Group, ROI Light™ is ideal for comparing the predicted effectiveness of two or three different display variants. How do you predict which secondary display will deliver the greatest sales…
Love Beauty and Planet products have one mission: to do something good for the planet! Every shower gel, shampoo, deodorant or conditioner is vegan, with packaging made from 100% recycled plastic. Unilever's…
While major events and sporting events are still struggeling, individual days are a key topic for marketing managers. Our promotion calendar is the perfect tool for developing 2021 promotional plans. This A2 format…
Serialisation opens up new promotional opportunities for brands, as it allows the packaging to be smart and interactive. Batches of codes or even unique codes can be used to link with different promotional…
BIC is a family-owned company and world market leader in stationery products, lighters and razors. Their simple yet inventive, high quality and reliable products have been available to anyone, anywhere, anytime for…
Why, when and to whom do we give gifts – and what role does packaging play? Gifts are a key category for retailer and are ’in season’ all year round, according to our research. The act of giving and the concept of…
Our printing plant is extremely proud of being involved in the design and production of packaging solutions for such iconic Hungarian companies as the 230-year old Zwack Unicum Nyrt. The collaboration between Zwack…
This edition of POS Magazine is dedicated to sustainability across all POS material – not just packaging, but also instore display. Sustainable materials, resource-saving solutions, CO2 compensation and much more.…
In May 2020 a distinctive logo sporting a moustache-wearing, beer-drinking gentleman appeared in stores all over Switzerland as Birra Moretti beer was launched to the Swiss market. To support the retail launch, STI…
Netherlands brand Libbey is famed for its high quality glasses. Ensuring that they arrive at customers’ doorsteps safely is down to STI Group's clever packaging, which protects the glasses with a sustainable and…
Giving brands instant impact and recognition in store and driving sales: these are the hallmarks of a successful retail POS campaign and sit at the heart of what we do. So we’re delighted to be celebrating 6 further…
’Having protective screens helps us to embrace the new normal,’ says Frank Haberzettl, CEO of Kompass Leben, one of 46 workshops for people with disabilities in Hesse.
Open the boot, pop the display under your arm and head in to see the store manager – a ritual that field salespeople go through several times every day. So a display that sets up quickly and easily, instead of a kit…
We are still delighted that all three of our WorldStar competition entries are winners of an award. These global accolades come on top of the packaging industry recognition already received in Hungarian…
Tegut…gute Lebensmittel is a pioneering retailer of fresh, organic and local produce that has around 280 food stores in central Germany and is owned by Swiss retailer Migros. Organic food accounts for over a quarter…
"How so we make our displays more sustainable?" or "How can we harmonize our POS presence in Europe?” Solutions to these classic questions and more are often started in a brainstorming workshop that enables…
STI Group is delighted to receive three Hungaropack Awards this year. The winning packaging solutions were all praised for different highlights, being closely tailored to each brand's requirements. Hungaropack…
In addition to securing two golds, a silver and a bronze at the POPAI Awards gala event this year, InContrast received the highest level of industry recognition: Temporary Display of the Year award for the Kinder…
New social brand share has made a brilliant debut in German retailers dm and REWE, thanks to a range of distinctive POS. The displays were manufactured and filled by STI Group, which has been happy to share its POS…
Our 'Dressable Shelf’ display system uses a pre-slotted (and normally unprinted) body, into which sturdy cardboard eco-battens are placed to support the shelves. Branding and communication remain a priority: custom…
Whether cola, beer, prosecco or wellness drinks - the can is perfect for convenient, on-the-go consumption. It’s light, feels good in the hand, has a large 360-degree communication area and best of all, is easy to…
New Zealand tea brand Ti Ora, from Jacobs Douwe Egberts, injected fresh life into the tea aisle earlier this year with the launch of its pyramid bags, containing original tea blends based on natural New Zealand…
A premium POS installation used for the launch of L'OR aluminium capsules for Jacobs Douwe Egberts (JDE) not only caught the eye of French shoppers and retailers, it also impressed the jury of this year's POPAI…
Packaging is the most important medium for universal remote control brand One For All®, from Universal Electronics Inc. (UEI). Providing on-site packaging sourcing is a real benefit for UEI, as it manufactures a…
Modelled on the prestigious and long-established Die Fabrik des Jahres contest in Germany, GyártásTrend magazine and its publisher PPH Media have just staged their 4th Factory of the Year competition in Hungary.…
The POPAI D-A-CH Awards expert judges have once again recognised the most successful POS concepts from the past year in Germany, Austria and Switzerland.Among the winners announced on the night, at EuroCIS in…
In collaboration with an engineering partner, STI Group has developed a machine-assembled tray system. It functions just like a manual tray but can be built much more efficiently; it’s even possible to create the…
Time flies when shopping. The fast-growing travel retail sector is gaining importance worldwide for retailers, service providers and brand manufacturers.
What makes our Christmas tree so special? It’s instant, for one: far faster to set up than a Nordic spruce or one of its spiky artificial cousins. It also has great impact: refreshingly different, slim enough to fit…
Shoppers today can truly buy at their convenience; at home on the sofa with a mobile device, at a bus stop en route via digital outdoor media, or in person at the supermarket.
Designed to appeal to environmentally aware and health-conscious consumers, brands are increasingly relying on wooden displays at the point of sale. These displays help to convey brand messages in a durable,…
According to a Nielsen survey, two out of three Europeans take part in Retail Loyalty Campaigns to access product discounts and bonuses. Enthusiasm for collecting loyalty points is particularly high in Germany,…
When designing their flagship and next generation stores, retailers test new concepts and formats before they are rolled out. However, retailers take different approaches and focus on different things.
Digital technology is becoming an increasingly important part of physical retail. To succeed, concepts must offer added value to shoppers, brand owners and retailers. Digital promotes vital interaction, either…
Passionate about art - Every five years, the documenta transforms the north Hessian city of Kassel into a mecca for art lovers. More than 160 artists will show their works over 100 days at 30 sites across the city.…
How cosmetics gift packs influence shopping behaviour in store. Do you occasionally buy cosmetics gift packs as a present? If so, you are in good company and one of the vast majority of shoppers – 83% in this case.…
Special inks, varnishes, foils and embossing can all enrich a design, enhancing the perceived quality of packaging, displays and the products that they showcase. Not only does this increase the likelihood that a…
Survey on e-commerce packaging: Consumers expect appropriately sized shipping cartons. Over 4 billion parcels were shipped in Europe in 2014, as more and more consumers shopped online. While the UK, Germany and…
International survey offers exclusive insights into profile of pharmacy POS requirements. A pharmacist survey, conducted by STI Group in seven European countries in spring 2014, confirms the high regard that…
How can digital customer engagement be leveraged at the point of sale connecting Beacons and displays? The treasure hunt is made possible thanks to a beacon attached to the Chep pallet underneath the display.
The combination of as many visible and invisible security features as possible offers the best safeguard. Over ten percent of medicines worldwide are counterfeit, according to a study by the US Food and Drug…
With the ‘Pimp-my-Display’ concepts you can standardise your range of displays and cost-effectively create varying looks in retail. The different systems combine creativity and efficiency. Options available include…
How much do consumers care about the environment when it comes to packaging? A representative consumer survey commissioned by the STI Group shows that sustainability of packaging plays an important role for one in…
The new flute with a height of about 2 mm fills the big gap between the B and E-flute and can be used instead of a coarser profile in many cases.
Want a modular, stable and cost effective display to boost sales of diverse products? Need it delivered quickly, at entry-level prices? Meet Boomer...
Changing looks are not only important in the fashion world. At the POS, attractively branded displays are expected to draw shopper attention to the product. With ‘Mix & Match’, STI Group has created a range that…
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