CONSULTING AND SERVICES

Tailor-made services and expert advice round off our portfolio of
packaging and POS solutions. As a full-service partner, we use our
considerable experience to reduce complexity for our customers.

CONSULTING
OPTIMISING PROCESSES, INCREASING EFFICIENCY OR ASSESSING SUSTAINABLE SOLUTIONS

IDEATION

Within the framework of ideation and trend workshops, we work with clients to develop new ideas for a successful retail brand presence – both online and offline. Intelligent and smart packaging solutions, interactive POS concepts, supply chain optimisation and reduced product carbon footprint are all on the agenda. Ideas generated in this way are transformed into practical concepts by our teams of experts, ready for implementation with customers and, where appropriate, other partners.

PRETESTING – ARTWORK TESTER AND ROI LIGHT™

Our Artwork Tester and ROI Light are two tools that we offer for evaluating alternative packaging and display designs prior to production. Using artificial intelligence, the Artwork Tester optimises graphic design elements by measuring the stopping power of packaging and displays. Different designs can be compared for the attention level they can generate in store and predicted eye-tracking. ROI Light is based on an online-supported panel: it allows campaign attributes to be evaluated with a defined target group to derive conclusions about future campaign success. Packaging and displays are evaluated by target shoppers during the early design phase, prior to making major investments in production.

PROCESS ANALYSIS / TECHNICAL ADVICE

For developing an optimal packaging or display solution we must account equally for market-specific, production-related and logistical factors. Our packaging experts regularly advise customers about product and process optimisation, accompanying machine tests and supporting the selection of suitable machine technology. This ensures that new packaging concepts are realised as efficiently as possible. By working closely with the machine builders, we can help to get new lines commissioned faster, optimise machine performance and reduce downtime.

SUSTAINABILITY OPTIMISATION

We help brands achieve their sustainability goals and actively support them during implementation. Our aim is to provide packaging and display solutions that conserve resources, are plastic-free and can be recycled with maximum efficiency. STI Group’s Sustainability Scorecard is a valuable consulting tool that creates transparency, enabling designs to be compared and showing recommendations for action. An item’s sustainability score is assessed through 6 key parameters: Design, Material, Recycled Content, Supply Chain, End of Life and Product Carbon Footprint. These parameters can be prioritised individually.

SUPPLY CHAIN MANAGEMENT

Our Customer Integration Team networks the supply and value chains of all process participants to reduce effort, cost and leadtimes. An efficient logistics chain helps to minimise the Total Cost of Ownership (TCO). Simultaneous planning and forecasting helps to guarantee product availability and increase flexibility while reducing cost. Thanks to vendor-managed inventory, our customers can also benefit from 100% inventory transparency without being responsible for its management.