Digital signage solutions provide digital advertising and/or information systems, and are a key in-store medium of the future.
Digital signage is being increasingly used in shopping malls, for everything from customer guidance (What can I find where?) to digital product advertising.
Videos make time fly faster on escalators and in lifts, capture shopper attention and drive product sales. Using flatscreens, video can also be integrated into retail displays and POS decorations to generate additional excitement around a product.