STI Group works in partnership with brands to offer customised display solutions. These solutions can involve a broad range of POS items that include floor-standing (also sometimes referred to as free-standing) display units (FSDUs). These stock-holding off-shelf retail displays are designed to effectively showcase a brand or product with maximum appeal. The first impression a brand makes in store is critical in determining whether the product will end up in a shopper’s basket or trolley; so the aim is to design an eye-catching FSDU that reflects the brand personality, communicates brand values or offers, and above all draws shoppers in for a closer look.
Nearly three out of four consumers in a POS Display & Decoration survey took note of in-store advertisements while shopping, and half of the respondents said they considered a display or FSDU to be important or very important. Using a display not only increased the likelihood of impulse purchase but also the willingness of shoppers to switch brand: 40% of those surveyed had spontaneously bought products merchandised in a display or free-standing unit, or bought a product that wasn’t their usual brand, because it was showcased on an attractive FSDU.