What makes our Christmas tree so special? It’s instant, for one: far faster to set up than a Nordic spruce or one of its spiky artificial cousins. It also has great impact: refreshingly different, slim enough to fit...
A giant fork, sponsored by STI Group, visually spearheaded the cleanup campaign in Strasbourg. More than 30 members and employees of the European Parliament took part in the event, which took place on 23 October.
Designed to appeal to environmentally aware and health-conscious consumers, brands are increasingly relying on wooden displays at the point of sale. These displays help to convey brand messages in a durable,...
Brand and retailer partnerships for loyalty and bonus programs really do pay off.
40 per cent of all purchases are for a particular occasion, according to the GfK study on Occasion Based Shopping. And it’s not only Easter, Christmas and Mother's Day that are popular events shoppers like to mark;...
Optimize your graphic design by using unconscious image processing data. Tracking eye movement allows quick and cost-effective validation as to which graphic elements of packaging or displays are noticed by...
Image recognition, barcodes, NFC and RFID tags enable packaging to establish a connection to the shopper and provide additional information automatically via their mobile. Shoppers can learn about product origins;...
Euromonitor’s market research experts have identified 20 megatrends that will shape our world by 2030. Scientists believe that eight of these have a far-reaching impact on industry and consumers.
When designing their flagship and next generation stores, retailers test new concepts and formats before they are rolled out. However, retailers take different approaches and focus on different things.
Differentiate as a regional, natural and premium brand with permanent secondary placements.
Digital technology is becoming an increasingly important part of physical retail. They promote vital interaction, either through personalised engagement, multisensory brand experiences or shopper feedback.
STI Group Shelf-click display sets new POS standards.
E-commerce packaging design typically depends on the level of product protection required, how much flexibility is needed and the logistics and distribution processes involved.
Merchandising unit reduces material usage by 40%
How cosmetics gift packs influence shopping behaviour in store.
Welcome the quarter pallet’s new sibling, the wheeled dolly.
Shoppers shop the brand, not the channel. Delivering the same brand experience, regardless of touchpoint, is vitally important if shoppers are to remain engaged.
An interview with Dr. Uwe Sayer, Managing Director of FSC® Germany.
Survey on e-commerce packaging: Consumers expect appropriately sized shipping cartons
POS of the future: Design students designed no less than 38 different and distinctive ideas, ranging from outside the box to outright compelling.
There is one thing that neither shoppers nor online retailers want to see: ‘empty air’ shipped in oversized packaging with excessive padding.
International survey offers exclusive insights into profile of pharmacy POS requirements
An increasing number of retailers are opting for the new quarter pallet from CHEP.
Developed jointly with STI Group, ROI Light™ is ideal for comparing the predicted effectiveness of two or three different display variants
How high oil prices in the 2000s have fuelled rapid growth in consumer activity and retail development in Russia.
In March 2015 the oldest toy store chain, Hamleys, opened its largest store in Europe yet.
D-flute packaging reduce costs and volume and have an improved print quality.
Our adjustable boxes provide the perfect solution for safe shipping. Multifill replaces standard box ranges – and without needing extra padding.
Pop-up stores were once sales tools for unknown designers, now this format is increasingly being used to promote established brands.
The treasure hunt is made possible thanks to a beacon attached to the Chep pallet underneath the display.
Packaging with viewing windows builds trust as it offers the customer a view of the contents.
With Augmented Reality Marketeers present a new packaging or display idea quickly and easily.
With the ‘Pimp-my-Display’ concepts you can standardise your range of displays and cost-effectively create varying looks in retail.
Saves resources, time and costs.
How much do consumers care about the environment when it comes to packaging
Want a modular, stable and cost effective display to boost sales of diverse products? Need it delivered quickly, at entry-level prices? Meet Boomer...
Elegant candy packaging increases price acceptance by 26% when presented in a folding carton and by 50% when additionally embellished.
Changing looks are not only important in the fashion world.
Consumer survey confirms the impact of packaging on spirits sales.
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