Unlock the secrets to creating successful Point of Sale (POS) displays with our latest whitepaper! Discover the impact that display design, placement, and brand messaging have on customer behavior and purchasing…
The new role of packaging: implications of the European Green Deal. Whether it’s the Green Deal with the PPWR, or the EU Deforestation Regulation, changing EU regulations are creating significant challenges for…
Product protection and safe transport are our top priorities when optimising packaging volume; not every product will be suitable for SIPP. To optimise packaging, it is worth first comparing the proportion of…
Whether it's an after-work beer, summer chocolates, travel-sized cosmetics or soft drinks for a BBQ with friends, market research expert Dr. Uwe Lebok from K&A BrandResearch recommends integrating products into an…
Do you design or purchase packaging and POS? Or lead sustainability initiatives within your company? Then this is for you.
Our brand new Packaging MGZN is now out, covering all things packaging-related and offering exclusive insights into market-defining topics.
Collaboration with universities is a long-held tradition by STI Group, and our experience with previous design awards show just how much value this can bring to all involved. This challenge is the first to be run in…
From Berlin to London to Madrid as soon as temperatures rise, the parks fill with people flocking to play sports, to sunbathe and above all to eat. The pandemic has only grown our desire to meet up – albeit in…
Disruptive displays enable brands to create experiences at the POS while also directing shopper interest towards particular products. Moving display elements guarantee maximum attention: consumer psychology confirms…
Local and home gardening is dramatically increasing in popularity, especially among conscious consumers. flixGrün® organic micro vegetables from Carl Pabst are designed for maximum appeal to this…
When it comes to gifts, the personal touch means a lot. It shows thoughtfulness and greater appreciation. But don’t just think about tailoring the product: the packaging can also offer many opportunities for…
Optimize your graphic design by using unconscious image processing data. Tracking eye movement allows quick and cost-effective validation as to which graphic elements of packaging or displays are noticed by…
Developed jointly with STI Group, ROI Light is ideal for comparing the predicted effectiveness of two or three different display variants. How do you predict which secondary display will deliver the greatest sales…
Love Beauty and Planet products have one mission: to do something good for the planet! Every shower gel, shampoo, deodorant or conditioner is vegan, with packaging made from 100% recycled plastic. Unilever's…
In May 2020 a distinctive logo sporting a moustache-wearing, beer-drinking gentleman appeared in stores all over Switzerland as Birra Moretti beer was launched to the Swiss market. To support the retail launch, STI…
New Zealand tea brand Ti Ora, from Jacobs Douwe Egberts, injected fresh life into the tea aisle earlier this year with the launch of its pyramid bags, containing original tea blends based on natural New Zealand…
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