Trends & Insights

While major events and sporting events are still struggeling, individual days are a key topic for marketing managers. Our promotion calendar is the perfect tool for developing 2021 promotional plans. This A2 format…

This edition of POS Magazine is dedicated to sustainability across all POS material – not just packaging, but also instore display. Sustainable materials, resource-saving solutions, CO2 compensation and much more.…

In May 2020 a distinctive logo sporting a moustache-wearing, beer-drinking gentleman appeared in stores all over Switzerland as Birra Moretti beer was launched to the Swiss market. To support the retail launch, STI…

Next generation Shelf Click display goes sustainable. Open the boot, pop the display under your arm and head in to see the store manager – a ritual that field salespeople go through several times every day. So a…

Alpro`s mission is to bring health through food to as many people as possible. With the planet`s health closely linked to the health of those living on it, it`s no surprise that the company seeks to grow its…

Packaging for the conscious consumer - just how important are sustainable solutions to shoppers? STI Group talks to Thomas Gutberlet, managing director of tegut... good food.

"How so we make our displays more sustainable?" or "How can we harmonize our POS presence in Europe?” Solutions to these classic questions and more are often started in a brainstorming workshop that enables…

New social brand share has made a brilliant debut in German retailers dm and REWE, thanks to a range of distinctive POS. The displays were manufactured and filled by STI Group, which has been happy to share its POS…

Our 'Dressable Shelf’ display system uses a pre-slotted (and normally unprinted) body, into which sturdy cardboard eco-battens are placed to support the shelves. Branding and communication remain a priority: custom…

Whether cola, beer, prosecco or wellness drinks - the can is perfect for convenient, on-the-go consumption. It’s light, feels good in the hand, has a large 360-degree communication area and best of all, is easy to…

New Zealand tea brand Ti Ora, from Jacobs Douwe Egberts, injected fresh life into the tea aisle earlier this year with the launch of its pyramid bags, containing original tea blends based on natural New Zealand…

Packaging is the most important medium for universal remote control brand One For All®, from Universal Electronics Inc. (UEI). Providing on-site packaging sourcing is a real benefit for UEI, as it manufactures a…

In collaboration with an engineering partner, STI Group has developed a machine-assembled tray system. It functions just like a manual tray but can be built much more efficiently; it’s even possible to create the…

Rigid boxes with magnetic closures offer a very special packing and unpacking experience. Their high quality finish promises a luxurious gift inside, and you can do away with adhesive tape and scissors for closing…

Whether your cat prefers to luxuriate indoors or roam for miles, Muuske's cat milk snack range has the right treat for them. Four different flavours provide plenty of variety while also supporting your cat's…

Time flies when shopping. The fast-growing travel retail sector is gaining importance worldwide for retailers, service providers and brand manufacturers.

What makes our Christmas tree so special? It’s instant, for one: far faster to set up than a Nordic spruce or one of its spiky artificial cousins. It also has great impact: refreshingly different, slim enough to fit…

A giant fork, sponsored by STI Group, visually spearheaded the cleanup campaign in Strasbourg. More than 30 members and employees of the European Parliament took part in the event, which took place on 23 October.

Designed to appeal to environmentally aware and health-conscious consumers, brands are increasingly relying on wooden displays at the point of sale. These displays help to convey brand messages in a durable,…

Brand and retailer partnerships for loyalty and bonus programs really do pay off.

40 per cent of all purchases are for a particular occasion, according to the GfK study on Occasion Based Shopping. And it’s not only Easter, Christmas and Mother's Day that are popular events shoppers like to mark;…

Optimize your graphic design by using unconscious image processing data. Tracking eye movement allows quick and cost-effective validation as to which graphic elements of packaging or displays are noticed by…

Image recognition, barcodes, NFC and RFID tags enable packaging to establish a connection to the shopper and provide additional information automatically via their mobile. Shoppers can learn about product origins;…

Euromonitor’s market research experts have identified 20 megatrends that will shape our world by 2030. Scientists believe that eight of these have a far-reaching impact on industry and consumers.

When designing their flagship and next generation stores, retailers test new concepts and formats before they are rolled out. However, retailers take different approaches and focus on different things.

Differentiate as a regional, natural and premium brand with permanent secondary placements.

Digital technology is becoming an increasingly important part of physical retail. They promote vital interaction, either through personalised engagement, multisensory brand experiences or shopper feedback.

E-commerce packaging design typically depends on the level of product protection required, how much flexibility is needed and the logistics and distribution processes involved.

Welcome the quarter pallet’s new sibling, the wheeled dolly.

Shoppers shop the brand, not the channel. Delivering the same brand experience, regardless of touchpoint, is vitally important if shoppers are to remain engaged.

Developed jointly with STI Group, ROI Light™ is ideal for comparing the predicted effectiveness of two or three different display variants

How high oil prices in the 2000s have fuelled rapid growth in consumer activity and retail development in Russia.

In March 2015 the oldest toy store chain, Hamleys, opened its largest store in Europe yet.

Pop-up stores were once sales tools for unknown designers, now this format is increasingly being used to promote established brands.

The treasure hunt is made possible thanks to a beacon attached to the Chep pallet underneath the display.

With Augmented Reality Marketeers present a new packaging or display idea quickly and easily.

Saves resources, time and costs.

Want a modular, stable and cost effective display to boost sales of diverse products? Need it delivered quickly, at entry-level prices? Meet Boomer...

Changing looks are not only important in the fashion world. At the POS, attractively branded displays are expected to draw shopper attention to the product. With ‘Mix & Match’, STI Group has created a range that…