Trends & Insights

So easy to make any packaging smart
2026-01-06 –

With a laser-sensitive coating in offset printing and CO₂ laser marking in the filling process, we apply serialized GS1 Digital Link QR codes directly onto folding-carton and corrugated-board packaging - without…
Whitepaper Future Ready Packaging
2025-10-06 –

The new role of packaging: implications of the European Green Deal. Whether it’s the Green Deal with the PPWR, or the EU Deforestation Regulation, changing EU regulations are creating significant challenges for…
Digital Link forms the basis of the Digital Product Pass
2025-07-09 –

With the DPP, the EU is addressing one of the key projects of the Green Deal. From 2030, products will have to carry comprehensive digital information on their origin, materials, reparability and recyclability - a…
Whitepaper POS Displays
2025-04-23 –

Unlock the secrets to creating successful Point of Sale (POS) displays with our latest whitepaper! Discover the impact that display design, placement, and brand messaging have on customer behavior and purchasing…
Whitepaper Circular Innovation
2024-10-01 –

Do you design or purchase packaging and POS? Or lead sustainability initiatives within your company? Then this is for you.
Embracing Amazon's new standard: Ships in Product Packaging
2024-06-28 –

Product protection and safe transport are our top priorities when optimising packaging volume; not every product will be suitable for SIPP. To optimise packaging, it is worth first comparing the proportion of…
Seasonal packaging
2023-11-30 –

Whether it's an after-work beer, summer chocolates, travel-sized cosmetics or soft drinks for a BBQ with friends, market research expert Dr. Uwe Lebok from K&A BrandResearch recommends integrating products into an…
The picnic is king
2021-04-19 –

From Berlin to London to Madrid as soon as temperatures rise, the parks fill with people flocking to play sports, to sunbathe and above all to eat. The pandemic has only grown our desire to meet up – albeit in…
Unseen means unsold
2021-04-08 –

Disruptive displays enable brands to create experiences at the POS while also directing shopper interest towards particular products. Moving display elements guarantee maximum attention: consumer psychology confirms…
Compostable planting box for the windowsill
2021-03-11 –

Local and home gardening is dramatically increasing in popularity, especially among conscious consumers. flixGrün® organic micro vegetables from Carl Pabst are designed for maximum appeal to this…
Getting personal: Packaging that shows you care
2021-02-16 –

When it comes to gifts, the personal touch means a lot. It shows thoughtfulness and greater appreciation. But don’t just think about tailoring the product: the packaging can also offer many opportunities for…
Predicts your display
2020-11-12 –

Developed jointly with STI Group, ROI Light is ideal for comparing the predicted effectiveness of two or three different display variants. How do you predict which secondary display will deliver the greatest sales…
Beer launch - Italian style
2020-06-30 –

In May 2020 a distinctive logo sporting a moustache-wearing, beer-drinking gentleman appeared in stores all over Switzerland as Birra Moretti beer was launched to the Swiss market. To support the retail launch, STI…
Ti Ora European Launch
2019-06-27 –

New Zealand tea brand Ti Ora, from Jacobs Douwe Egberts, injected fresh life into the tea aisle earlier this year with the launch of its pyramid bags, containing original tea blends based on natural New Zealand…