When it comes to gifts, the personal touch means a lot. It shows thoughtfulness and greater appreciation. But don’t just think about tailoring the product: the packaging can also offer many opportunities for…
January is the month of good intentions: Drink less alcohol, stop smoking and increasingly eat vegan food. This is where the non-profit organisation Veganuary comes in and called on consumers to give up products of…
Optimize your graphic design by using unconscious image processing data. Tracking eye movement allows quick and cost-effective validation as to which graphic elements of packaging or displays are noticed by…
This is how to gift today: packaging with personalised communication that also makes use of sustainable material and finishing options. A bespoke video message delivers the ultimate in personal appreciation,…
With ‘Merry Christmas’ being joined by ‘Happy Diwali’ and ‘Eid Mubarak’, Ferrero UK has taken its successful approach to traditional seasonal marketing and applied it to new and emerging events. Its eye-catching POS…
Developed jointly with STI Group, ROI Light™ is ideal for comparing the predicted effectiveness of two or three different display variants. How do you predict which secondary display will deliver the greatest sales…
Love Beauty and Planet products have one mission: to do something good for the planet! Every shower gel, shampoo, deodorant or conditioner is vegan, with packaging made from 100% recycled plastic. Unilever's…
While major events and sporting events are still struggeling, individual days are a key topic for marketing managers. Our promotion calendar is the perfect tool for developing 2021 promotional plans. This A2 format…
This edition of POS Magazine is dedicated to sustainability across all POS material – not just packaging, but also instore display. Sustainable materials, resource-saving solutions, CO2 compensation and much more.…
In May 2020 a distinctive logo sporting a moustache-wearing, beer-drinking gentleman appeared in stores all over Switzerland as Birra Moretti beer was launched to the Swiss market. To support the retail launch, STI…
Next generation Shelf Click display goes sustainable. Open the boot, pop the display under your arm and head in to see the store manager – a ritual that field salespeople go through several times every day. So a…
Alpro`s mission is to bring health through food to as many people as possible. With the planet`s health closely linked to the health of those living on it, it`s no surprise that the company seeks to grow its…
Tegut…gute Lebensmittel is a pioneering retailer of fresh, organic and local produce that has around 280 food stores in central Germany and is owned by Swiss retailer Migros. Organic food accounts for over a quarter…
"How so we make our displays more sustainable?" or "How can we harmonize our POS presence in Europe?” Solutions to these classic questions and more are often started in a brainstorming workshop that enables…
New social brand share has made a brilliant debut in German retailers dm and REWE, thanks to a range of distinctive POS. The displays were manufactured and filled by STI Group, which has been happy to share its POS…
Our 'Dressable Shelf’ display system uses a pre-slotted (and normally unprinted) body, into which sturdy cardboard eco-battens are placed to support the shelves. Branding and communication remain a priority: custom…
Whether cola, beer, prosecco or wellness drinks - the can is perfect for convenient, on-the-go consumption. It’s light, feels good in the hand, has a large 360-degree communication area and best of all, is easy to…
New Zealand tea brand Ti Ora, from Jacobs Douwe Egberts, injected fresh life into the tea aisle earlier this year with the launch of its pyramid bags, containing original tea blends based on natural New Zealand…
Packaging is the most important medium for universal remote control brand One For All®, from Universal Electronics Inc. (UEI). Providing on-site packaging sourcing is a real benefit for UEI, as it manufactures a…
In collaboration with an engineering partner, STI Group has developed a machine-assembled tray system. It functions just like a manual tray but can be built much more efficiently; it’s even possible to create the…
Time flies when shopping. The fast-growing travel retail sector is gaining importance worldwide for retailers, service providers and brand manufacturers.
What makes our Christmas tree so special? It’s instant, for one: far faster to set up than a Nordic spruce or one of its spiky artificial cousins. It also has great impact: refreshingly different, slim enough to fit…
Designed to appeal to environmentally aware and health-conscious consumers, brands are increasingly relying on wooden displays at the point of sale. These displays help to convey brand messages in a durable,…
According to a Nielsen survey, two out of three Europeans take part in Retail Loyalty Campaigns to access product discounts and bonuses. Enthusiasm for collecting loyalty points is particularly high in Germany,…
When designing their flagship and next generation stores, retailers test new concepts and formats before they are rolled out. However, retailers take different approaches and focus on different things.
Digital technology is becoming an increasingly important part of physical retail. To succeed, concepts must offer added value to shoppers, brand owners and retailers. Digital promotes vital interaction, either…
How can digital customer engagement be leveraged at the point of sale connecting Beacons and displays? The treasure hunt is made possible thanks to a beacon attached to the Chep pallet underneath the display.
Want a modular, stable and cost effective display to boost sales of diverse products? Need it delivered quickly, at entry-level prices? Meet Boomer...
Changing looks are not only important in the fashion world. At the POS, attractively branded displays are expected to draw shopper attention to the product. With ‘Mix & Match’, STI Group has created a range that…
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