Unlock the secrets to creating successful Point of Sale (POS) displays with our latest whitepaper! Discover the impact that display design, placement, and brand messaging have on customer behavior and purchasing…
Our brand new Packaging MGZN is now out, covering all things packaging-related and offering exclusive insights into market-defining topics.
Collaboration with universities is a long-held tradition by STI Group, and our experience with previous design awards show just how much value this can bring to all involved. This challenge is the first to be run in…
From Berlin to London to Madrid as soon as temperatures rise, the parks fill with people flocking to play sports, to sunbathe and above all to eat. The pandemic has only grown our desire to meet up – albeit in…
Disruptive displays enable brands to create experiences at the POS while also directing shopper interest towards particular products. Moving display elements guarantee maximum attention: consumer psychology confirms…
Local and home gardening is dramatically increasing in popularity, especially among conscious consumers. flixGrün® organic micro vegetables from Carl Pabst are designed for maximum appeal to this…
When it comes to gifts, the personal touch means a lot. It shows thoughtfulness and greater appreciation. But don’t just think about tailoring the product: the packaging can also offer many opportunities for…
Optimize your graphic design by using unconscious image processing data. Tracking eye movement allows quick and cost-effective validation as to which graphic elements of packaging or displays are noticed by…
Developed jointly with STI Group, ROI Light is ideal for comparing the predicted effectiveness of two or three different display variants. How do you predict which secondary display will deliver the greatest sales…
Love Beauty and Planet products have one mission: to do something good for the planet! Every shower gel, shampoo, deodorant or conditioner is vegan, with packaging made from 100% recycled plastic. Unilever's…
Why, when and to whom do we give gifts – and what role does packaging play? Gifts are a key category for retailer and are ’in season’ all year round, according to our research. The act of giving and the concept of…
In May 2020 a distinctive logo sporting a moustache-wearing, beer-drinking gentleman appeared in stores all over Switzerland as Birra Moretti beer was launched to the Swiss market. To support the retail launch, STI…
Tegut…gute Lebensmittel is a pioneering retailer of fresh, organic and local produce that has around 280 food stores in central Germany and is owned by Swiss retailer Migros. Organic food accounts for over a quarter…
New social brand share has made a brilliant debut in German retailers dm and REWE, thanks to a range of distinctive POS. The displays were manufactured and filled by STI Group, which has been happy to share its POS…
Our 'Dressable Shelf’ display system uses a pre-slotted (and normally unprinted) body, into which sturdy cardboard eco-battens are placed to support the shelves. Branding and communication remain a priority: custom…
Whether cola, beer, prosecco or wellness drinks - the can is perfect for convenient, on-the-go consumption. It’s light, feels good in the hand, has a large 360-degree communication area and best of all, is easy to…
New Zealand tea brand Ti Ora, from Jacobs Douwe Egberts, injected fresh life into the tea aisle earlier this year with the launch of its pyramid bags, containing original tea blends based on natural New Zealand…
Packaging is the most important medium for universal remote control brand One For All®, from Universal Electronics Inc. (UEI). Providing on-site packaging sourcing is a real benefit for UEI, as it manufactures a…
In collaboration with an engineering partner, STI Group has developed a machine-assembled tray system. It functions just like a manual tray but can be built much more efficiently; it’s even possible to create the…
Time flies when shopping. The fast-growing travel retail sector is gaining importance worldwide for retailers, service providers and brand manufacturers.
What makes our Christmas tree so special? It’s instant, for one: far faster to set up than a Nordic spruce or one of its spiky artificial cousins. It also has great impact: refreshingly different, slim enough to fit…
Designed to appeal to environmentally aware and health-conscious consumers, brands are increasingly relying on wooden displays at the point of sale. These displays help to convey brand messages in a durable,…
According to a Nielsen survey, two out of three Europeans take part in Retail Loyalty Campaigns to access product discounts and bonuses. Enthusiasm for collecting loyalty points is particularly high in Germany,…
When designing their flagship and next generation stores, retailers test new concepts and formats before they are rolled out. However, retailers take different approaches and focus on different things.
Digital technology is becoming an increasingly important part of physical retail. To succeed, concepts must offer added value to shoppers, brand owners and retailers. Digital promotes vital interaction, either…
How can digital customer engagement be leveraged at the point of sale connecting Beacons and displays? The treasure hunt is made possible thanks to a beacon attached to the Chep pallet underneath the display.
Want a modular, stable and cost effective display to boost sales of diverse products? Need it delivered quickly, at entry-level prices? Meet Boomer...
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