Whitepaper POS Displays

Unlock the secrets to creating successful Point of Sale (POS) displays with our latest whitepaper! Discover the impact that display design, placement, and brand messaging have on customer behavior and purchasing decisions.

Lifting the lid on fundamental design rules and packed with best practice examples for a range of retailers and campaign objectives, our POS Displays White Paper is the perfect introduction to using retail displays as effective touchpoints to drive brand success.

Table of Content:

• Why Displays?
• Display Types and Touchpoints in Retail
• Connected POS
• Disposable, Reusable or Long-Term?
• Using Tested Displays for Measurable Results
• Stop-Hold-Close Rules for Successful Display Design
• Best Practice - Award Winning Promotions

A handy reference guide for any shopper marketing or brand manager – not to mention a great learning tool for anyone new to the business – the White Paper covers different POS display types and explores topics such as digitisation, sustainability and measuring campaign success.