Merchandising units are essentially a combination of packaging and displays, and are designed as an optimised way to handle, distribute and merchandise large quantities of product in retail stores. Like many point of sale display stands, the design for merchandising units is generally modular. Usually made of corrugated board, the units typically comprise a standard base, bin and cladding. The point of these cardboard displays is to optimise logistics, so the units are often an extension of shelf-ready packaging. For this reason you may hear them referred to as ’retail ready displays’ as well as merchandising units.
Easy-to-use, merchandising units are most often delivered to retail stores pre-filled with product, so the stands can be set up in a few simple steps. When used in combination with wheeled pallets or integrated casters, merchandising units can easily be placed anywhere in the store. Their best point is that the quantity and mix of prefilled products on the displays can be tailored to specific sales channels or individual retail requirements.