POS harmonisation

2022-10-10 –

Harmonising the entire global display range of the Dutch coffee manufacturer JDE to just five modular solutions promotes simplicity, savings and sustainability, while ensuring brand presentation is specifically tailored to local retail contexts.

Using shared components, a standard 120-product display can transform into a premium launch display in a few simple steps. Generic display component production is centrally coordinated, then customised for each region or retailer with additional elements made locally.

Display range

The modular system enables a cost-effectively production on demand, while reducing transport and CO2 emissions.