Lifelike product presentation

2020-08-13 –

Our printing plant is extremely proud of being involved in the design and production of packaging solutions for such iconic Hungarian companies as the 230-year old Zwack Unicum Nyrt. The collaboration between Zwack and Petőfi Nyomda dates back several decades; we have produced numerous promotional packaging solutions in recent years, with several of our designs winning industry awards.

For its ’Fütyülős’ brandy Christmas packaging, Zwack wanted a premium quality, eye-catching gift box that could show off the whole new-look bottle to shoppers. Instead of using ordinary windows, our designers instead applied surface finishing to bring realism to an image of the full bottle. Premium GC1 base material is printed on both sides for a luxury appearance, enhanced by a combination of soft-touch varnish and high-gloss UV finishing on the outside. 3D embossing brought the bottle’s distinctive crystal structure to life, ensuring that the graphics truly reflected the box contents. Another special feature is the concave bottle graphics, which create glints of light – just like real glass.

Sára Palcsó, marketing director of Zwack, explained that the company feels giftpack appearance is highly important when shoppers are choosing gifts in store. With increasing competition in the beverage market, more and more brands are experimenting with new gift packaging concepts. Zwack believes that the premium qualities of the packaging, not just colour and graphics, are crucial for influencing shopper decisions at the shelf.