4x POPAI D-A-CH Awards 2023
Our Chrowell beverage packaging for 9Mile Vodka, our cosmetics market stall for Weleda and the coffee capsule launch display for Lavazza have been awarded by the POPAI D-A-CH Awards Jury 2023.
POS display for maximum visibility for Lavazza: Gold + Public Silver
Delivering incredible long-distance visibility, these tall displays with 3D headers present the new Lavazza capsules to supermarket shoppers in a striking way. The five capsule variants are highlighted with bold, colour-coordinated columns. Inside each column is a 2-sided illuminated scene that heroes the product and leaves shoppers in no doubt about the brand’s Italian heritage. The scenes are printed on a diagonally placed acrylic disc set against a curved cardboard background. With great attention to detail, each one features the coffee capsules, a Lavazza cup and a miniature Vespa, all finished with atmospheric lighting.
Market stall for specialist retail for Weleda: Silver
The goodness of harvest comes to store with this wooden-look corrugated cardboard market stall display, featuring Weleda's Skin Food as the centrepiece of its skincare products.
A built-in tester station encourages shoppers to try the products for themselves.
Simple, durable construction combines with an airy design and two-sided access to create shopper appeal with flexiblity in placement. Care is taken over finer details like the 3D-look curved canopy, a hovering butterfly and die-cut watering can. Together, these create an invitingly natural atmosphere, in harmony with the product ingredients, in pharmacies and specialist stores. Weleda’s ‘Protect the Earth's Skin’ campaign is communicated via wobbler and QR code.
9MILE Vodka XXL gift pack for MBG: Silver
For the party at home, the XXL gift pack of 9Mile Vodka is a real eye-catcher. The 3 liter bottle is packaged together with four frosted HighBall glasses and a pump dispenser. A striking black and orange design aligned with the product’s origin turns this premium corrugated board pack into a powerful brand ambassador - also in the variant with 6 glasses, for which only the insert in the packaging is exchanged. Despite weighing over 9 kg, the contents are perfectly protected. The built-in hand hole makes it easy to pick up and take home.