Somat packaging allows Henkel to reward festive shoppers

Enhanced packaging is an ideal way for brands to offer shoppers added value. Options abound, such as digital markers, QR codes, NFC tags and – as used with Somat dishwasher tabs from Henkel - voucher codes. These codes enable the packaging to become an interactive medium that connects the analogue and digital worlds.

Take the Somat XXL Holiday Edition; the voucher code on this packaging can be converted into a 10 Euro discount against a minimum online spend for RÖSLE kitchen equipment.

Packaging manufacturer STI Group adds the randomised letter-number codes while gluing the packaging blanks. This means the codes are securely located inside the box, so Henkel's marketing team can be confident that only Somat buyers can take advantage of the reward.

Claudia Rivinius, marketing director at STI Group, explains that the codes can be applied with high-speed efficiency and optimal readability within the company’s production process.  

For Somat and RÖSLE, the promotional partnership is a win-win: both benefit from the positive brand value of their partner. A web page explains the promotional mechanics, and the code is easy to redeem in the RÖSLE online shop.

Vouchers and lotteries are popular ways to reward loyalty and attract new customers, and packaging is the perfect medium - simple to implement and with excellent reach.