Material-saving pos display
This innovative display was designed to eliminate elements that shoppers can’t see, while ensuring everything that remains plays a part in its overall stability. The Easy Coat base and body consist of a single sheet of corrugated cardboard, cleverly constructed so that both the outside and inside surfaces are printed – without additional cost. Internal print improves shopper perception of the brand; the display remains looking colourful and appealing even as product sells through.
Elements from the backwall stabilise the base, helping to achieve the 40% material saving.