Underberg launch display

To mark its 175th anniversary, spirits manufacturer Underberg has revamped the retail packaging for its famous bitter, giving it a fresh look that celebrates its herbal heritage. In honour of this redesign, STI Group developed a stunning pallet display for the launch that places the novel packaging centre stage. Bursting with bright colours and motifs from the natural world in ‘Pop Art meets German Romanticism’ style, the display is designed to appeal to Underberg’s loyal fans while sparking interest from a new generation of younger consumers. Holding between 60 and 240 packs of 12 x 20ml bottles, the pallet is made of 90% recycled paper and is fully recyclable once the launch promotion is over.

Take a closer look at the new packaging here.

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