Underberg plastic-free packaging relaunch

Spirits manufacturer Underberg is celebrating the 175th anniversary of its famous bitter with a sustainable, recyclable packaging redesign by STI Group. Instead of the plastic boxes previously used, the new packaging is made from FSC®-certified material consisting of 95% recycled paper. A water-based high-gloss varnish ensures that the boxes retain their shine and premium look, while now being fully recyclable.

To mark Underberg's packaging relaunch in stores, STI Group developed a rich, colourful complementary pallet display based on the theme of ‘PopArt meets German Romanticism’.

Product request

Start product request

Browse for further inspiration

Product References