Underberg plastic-free packaging relaunch
Spirits manufacturer Underberg is celebrating the 175th anniversary of its famous bitter with a sustainable, recyclable packaging redesign by STI Group. Instead of the plastic boxes previously used, the new packaging is made from FSC®-certified material consisting of 95% recycled paper. A water-based high-gloss varnish ensures that the boxes retain their shine and premium look, while now being fully recyclable.
To mark Underberg's packaging relaunch in stores, STI Group developed a rich, colourful complementary pallet display based on the theme of ‘PopArt meets German Romanticism’.
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