Craft coffee experience begins with packaging
Boro wanted its capsule packaging to stand apart from its coffee bean packs with a modern, clean look – and to be ‘so inviting that when a shopper takes the product off the shelf, they don’t want to put it back’. We enhanced the strong graphics with UV varnish and embossing, introducing a tactile element by using a unique soft-touch coating.
This premium packaging embodies the distinctive look and feel that the client desired – with an easy yet aesthetic opening mechanism that consumers appreciate.
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