Back to school in style
To mark the start of the new school year, stationery manufacturer BIC is launching 12, 18 and 24 of its popular coloured pencils in a smart wallet from STI Group.
In line with BIC's environmentally conscious ethos of using resource-saving and recyclable material for its packaging, the folding boxes are made from FSC® cardboard. This is offset-printed with five mineral oil-free inks, including BIC’s iconic Pantone orange.
The packaging’s bright graphics reflect its colourful contents, communicating the enduring promise of colouring fun with BIC pencils to its young target audience in an unmissable way.
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