Packaging makes origin tangible

Heilemann’s Minis are presented in a treasure chest made of premium-finished corrugated board. Simulating a jute bag finish, the graphics are all about originality while also depicting the lengthy cocoa bean journey on a world map by highlighting the countries of origin. Embossed and gloss-finished images of chocolate emphasise and promote the product and build anticipation. The associated display was also developed by the STI Group.

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