Leaving cans in the drinks aisle does not maximise sales. Cans complement a number of different product groups and trade channels, so creative displays designed to target shoppers at each touchpoint are the best way to drive impulse sales.
Whether it’s a well-placed dumpbin for single cans, a mega multipack placement for the European Football Championship or an Advent calendar feature at Christmas time – making an impact out-of-category is the way forward.
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