Magic winter wold
Designed for Weleda, this holistic POS concept took shoppers (and judges) into a magical winter world that highlighted a range of products in drugstores and pharmacies. The window display used a combination of 3D effects and window stickers to draw shoppers into stores. This standout design was carefully aligned with the Weleda product displays used in store, encouraging shoppers to pick up and purchase. At home the joy continues with a themed Weleda advent calendar, which also uses the birds and berrries graphic. This winter world concept spans several stages of the shopper journey, creating several emotional touchpoints to reinforce the Weleda brand in shoppers' minds.
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