Ribena x Hasbro Wow Co-Promotion

To grocery shoppers this Wow display instantly screams ‘games’. Featuring standard Ribena quarter pallets in the centre, enhanced by stacks of giant dice and a giant archway, the elements – all made from cardboard – are impactfully arranged on a 3m2 floor sticker of much-loved Hasbro board game, Monopoly.

Clearly communicating the buy-scan-roll-win mechanic, it’s no surprise stores with this Wow unit saw sales increase 50% YOY.

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