Superdrug Get the Look FSDU
First, these premium cardboard FSDUs used bold imagery to attract Superdrug shoppers. Then space-saving education panels doubling as hero platforms helped further engage shoppers, by explaining how to achieve each Hallowe’en look…boosted by QR codes linking to further information and how-to videos. Finally, the displays’ high capacity meant that shoppers could buy all they needed for their chosen look.
* POPAI UK GOLD Award
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