Ti Ora European Launch
Naturalness and sustainability characterise the New Zealand tea brand Ti Ora from Jacobs Douwe Egberts, and this is also captured in the display design: its corrugated cardboard structure and clean looks are perfect for the target market. The launch POS emphasises the pyramid-shaped bags that are a typical indicator of high product quality: unusual display shape, with its option of two-sided access, helps attract maximum shopper attention and drive trial.
A trapezoidal bus stop in the main tea aisle further helps to ensure that all shoppers become aware of this new product. Easily slid between two packs of tea, the cute kiwi with its pyramid tea bag then overhang the shelf for maximum shopper disruption.
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