Energizing launch campaign

This Wow unit and similarly branded suite of POS was designed to raise Lucozade Alert’s awareness and visibility in wholesale, driving all-important nationwide retail distribution prior to the grocery launch.

Modular and adaptable, the Wow unit could be used as a 4-pallet or 2-pallet setup to fit the depot space available. Based on a strong EB flute structure, printed cardboard panels, signage and giant cans complete the overall look.

The centrepiece is a giant cardboard can of Lucozade Alert, turning on a motor-driven EB flute platform, accompanied by flashing LED-studded signs highlighting the call to action, which successfully built retailer distribution.

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