Lucozade Energy X-Box Halo Infinite Wow

Representing the pinnacle of grocery POP for an extensive shopper marketing campaign spanning digital, wholesale, convenience and grocery, this cardboard Wow unit had a massive impact on both shoppers and sales, placed in prominent locations with great support from store managers.

Bold branding, the instantly recognisable Master Chief character and a strong BUY-SCAN-WIN message enticed shoppers to buy a bottle of Lucozade Energy to win an array of Halo Infinite related prizes.

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