Unilever Pride POS campaign
A successful meeting of Pride and Purpose: Unilever implements a vivid and relevant POS campaign in UK stores during Pride month. In two of the largest Superdrug stores, a special Pride Tunnel experience transported shoppers into a different world. The colourful tunnel was created using a series of connected archways, with rainbow ribbons running along floor and ceiling. The rainbow is echoed in the other POS elements, from floor stickers to aisle fins and FSDUs, which were used solo to disrupt and engage shoppers in smaller stores.
Extra depth and sparkle was achieved using a biogdegradable glitter varnish, to ensure that stores could still recycle all their POS elements in the usual way once the campaign ended.
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