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Despite appearing to be aluminium, this coffee capsule is in fact made entirely of corrugated cardboard. This avoids the use of vacuum-formed plastic, helping to protect the environment while delivering savings on logistics, timing and cost. Although large, the decoration folds down to a compact size that fits easily in a car boot, yet can be set up in a few simple steps thanks to a built-in elastic band.

Alternating gloss and matt lacquer creates an embossed 3D effect over the black and gold offset print. The result is a capsule that exudes the same sense of luxury as the product, helping to encourag premium siting in store.

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