Eye-catching secondary display conveys the brand message of L`OREAL at the POS

The display in the shape of a butterfly with an oversized mascara replica underscores the product benefit and is a visual highlight in the cosmetics section. The secondary display made of corrugated board and polystyrene elements provides space for mascara and eyeliner.  A silver foil laminated cardboard is the print substrate for the shimmering butterfly motif and makes the product shimmer.

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