British luxury at the POS

Premium offset-printed corrugated cardboard POS creates an elegant stage for the Bayley's of Bond Street launch in EDEKA supermarkets and Budnikowsky drugstores. Six of the most important products in the range are highlighted on the FSDU, with clear orientation for shoppers, a tester to encourage trial and an open design with two-sided accessibility to drive sales.

The entire range is also offered on a compact gondola shelf display. Further awareness was generated via a special promotional pack designed for influencers and journalists.

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