Natural look play dough packaging

Children's eyes light up at the sight of KNETÄ® and the packaging plays an integral part in helping to make their creative play even more special.

The natural-look corrugate pack is made from recycled material that has a brown exterior and white interior, with vivid graphics to communicate the brand’s values in an engaging and authentic way.

This gift box redesign highlights the premium quality of KNETÄ® environmentally friendly vegan play dough, which is safe for children as young as one year old. Tubs of dough are presented in a range of excitingly unsquare boxes, while pouches are contained in slimmer packs and held securely with a monstera leaf-shaped flap that echoes the print.

Natural-looking on the outside, the beautiful packs open with a WOW, revealing more vibrant colours and a warm greeting that sets just the right tone for family fun.