CO2-compensated product launch

For the launch of three vegan milk alternatives at POS, the Simply Nuts brand presents its cashew drinks in a attractive lounge concept.

Three 1 L packs of each of the new vegan drinks are attractively presented in the offset-printed e-commerce corrugated cardboard packaging made of FSC® material. The inserts, printed to match the design, securely protect the cashew drinks from slipping in the box. The matching launch display attracts the attention of shoppers at the POS. The solution is offset-printed on all sides and invites direct access thanks to its open design. The eye-catching topper offers additional communication space for brand and product. The display holds up to 72 litres of Simply Nuts drinks in 3 assortments and is delivered to the retailer fully loaded and ready for sale. 

The matching promotion box strengthens retailers' interest in the new brand. Shoppers can also order the tasting box online and discover the new product for themselves.

The pollutants generated during production and logistics were fully CO2-compensated through the purchase of climate certificates.

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