European display campaign

The Yellow Storm is a major event orchestrated by the Schweppes brand. A wave of yellow breaks over the On- and Off-Trade circuits, and goes beyond the borders of France, as the Yel-low Storm also takes place on a European scale: in Spain, Belgium, the Netherlands...

The giant Schweppes glass, for example, from our range of plywood displays is supplied in kit form, making it quick and easy to assemble and dismantle. The sales force can reuse it at sev-eral points of sale. The same applies to the cube elements of the bow decoration made of corru-gated cardboard. They can be reused, as they are very easy to assemble and dismantle.
 
In the focus of the European campaign: high-impact displays that comply with the brand's good practice guidelines for POS advertising – use of 97 % recycled cardboard, reuse of certain dis-play units and work on the design of single materials.