Successful promotional merchandising campaigns are integral to 360° marketing communication. Understanding - of the consumer, the shopper journey and retailer needs - informs all new campaigns developed by our creative team. Graphic and structural designers work hand in hand to ensure that ideas are executed within budget.
POS campaigns can have many different objectives; driving additional sales, tapping into new consumer groups, increasing distribution, launching a new product. To properly evaluate a campaign’s effectiveness, goals should be defined at the design and development stage. STI Group has developed a proprietary tool called ROI Light™ that allows different POS solutions to be compared at design stage to ensure maximum appeal to the target audience.
To harness the talent of more than 100 STI Group designers, we have created an international network that can be accessed at any time. This facilitates the exchange of ideas and designs, and helps us to customise solutions for local markets.