Vita Coco Window Display

Driving awareness of Vita Coco coconut water in Whole Foods Market, this traffic-stopping window display truly heroes the product with an unmissable coconut theme centred around two giant Vita Coco cartons. Hessian matting, wooden crates and fresh coconuts emphasise the brand values. A concealed fan creates eye-catching movement of the hanging coconuts and cartons, reinforcing the consumer message to ‘Shake up the coconut taste’. POPAI judges commended the bold and clever use of space to convey its story, awarding it a bronze at the 2019 POPAI UK Awards.

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