Unilever Launch Display

Based on a plain one-piece EB Flute shelf unit, this display takes its design cues from the unusual Tresemme bottle shape to highlight the new product launch. Printed on white-lined greyboard, the oversized curved shell and 3D bottle cap work together to create a distinctive FSU with great retail presence. Cost effective to produce, and delivered assembled to ensure compliance, this display drove strong sales uplift in stores – both of the new product and the whole Tresemme range.

Praised by judges for its standout, simplicity and return on investment, it won silver at the POPAI UK & Ireland Awards.

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