Pancakes Love Nutella

Competing for space and voice against the traditional lemon and sugar, the ‘Pancakes Love Nutella’ kitchen display was exceptionally effective in driving purchase in Ireland. The frying pan with pancake mid-flip was a clear reminder to Dunnes shoppers to stock up on Nutella as the perfect way to enjoy Pancake Day (as well as Valentines Day, which this year fell on the following day. POPAI UK Silver award recognizes the great in-store theatre and brand standout achieved by the Pancakes love Nutella Kitchen FSDU from STI Group UK entity InContrast.

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