POS Solution for Co-Promotion: Dove hits Netflix series Bridgerton

An exclusive display for UK retailer Sainsburys was designed to celebrate the partnership between Dove skincare and hit Netflix series Bridgerton. The aim of this unique corrugated board display: raise awareness of the new Love & Meadows scented range.

The carriages arrived at stores pre-assembled, ready to hold over 200 Dove Love & Meadows products. The bundle consisting of deodorant, shower care, and scrub was particularly successful. The activation became not only a strong brand presence but also a major commercial success.