Packaging design in honeycomb shape whets appetite for honey whisky

The packaging design for Jim Beam Honey is modelled on the characteristic shape of the honeycomb. Its structure is visible and tangible due to its finish with matt varnish, UV spot varnish and special effect varnish. The logo and honeycomb structure also have embossing. The die-cut window is in the shape of a honeycomb, the enclosed glass is fixed in place with a blank.  

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