Launch Display for drugstores supporting impulse buy

This temporary floorstand made from corrugated board supported the launch of Liquid I.V. in retailer Superdrug, one year after its introduction to the UK market. Its vivid branding and messaging raised awareness of the brand with target beauty shoppers, encouraging them to trial enhanced hydration.

The design mirrored key features of the packaging, while the packaging contents were celebrated with a giant pack and citrus wedges. The easy to set up display is shipped flat and can be refilled in store.

#FSDU #HealthBeauty

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