Heightening anticipation

The rectangular cardboard carton resembles a typical gift box. But when the lid is opened, a contour-cut insert pops up adding a 3D element of surprise. Secured in place behind a flap, the gift card is still easy to remove and the packaging has space for an extra little gift or two if desired. At the copacker the 3D insert glued inside the packaging pops up automatically, making filling quick and simple. Equally impressive is the convenience that this prepacked box design offers retailers.

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