Unilever Pride 2021
The Pride activation with retailer Superdrug shows Unilever successfully targeting shoppers with purposeful communication. The colourful heart theme is reflected in all POS elements: from two complementary floorstand designs to floor stickers, trays and aisle fins. Unilever brands Lynx, Simple, Vaseline and Closeup receive a matching rainbow makeover for their packaging.
Every part of the POS campaign promotes the helpline for Switchboard, a listening charity that supports the UK LGBT+ community.
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