Standout continental mountainbike tyre packaging design

This unusual hexagonal packaging for Continental mountain bike tyres picks up on the product shape to make an impact in store, standing on shelf or hanging on Euro hooks. A recessed viewing window allows the tyre profile to be seen and touched without the carton being opened or damaged. Creasing on the side of the packaging visually enhances its rugged look while giving the construction added rigidity. The complex folding and gluing technique used to produce this sturdy cardboard solution pays off on all fronts, making it easy for Continental to manually erect and fill the pack, for retailers to merchandise it and for shoppers to pick one up and carry it home.

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