Sensory Launch Display

All three varieties of the new Odol-med3 SENSES toothpaste are presented on this cardboard display, which uses bold colour on its floating shelves to clearly distinguish them. Reflecting the sensory experience of the toothpaste, scented varnish test strips enable shoppers to interact with the new flavours in store, encouraging them to try the product. Its die-cut header and slanted base provide plenty of space for branding and communication, while also being easy for store staff to handle. The unit arrives preassembled and prefilled, and the pre-attached header simply needs to be flipped up; in seconds the display is ready to start attracting shoppers.

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