Elegantly practical: two-in-one solution

Deep matt black uncoated material sets off the gold detailing to give this limited edition Riedel gin and tonic glass set an exclusive look in store. Having drawn in shoppers for a closer look, a G&T recipe printed on the side helps increase their desire to buy. Through intelligent design, the corrugated cardboard pack is not just shelf-ready but also ship-ready, protecting its fragile contents in transit without any extra padding, or bubble wrap – or even a second outer. Quick and easy to set up and fill, and offering an elegant unboxing experience, this two-in-one solution blends practicality with luxury for online and offline shoppers.

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