E-commerce packaging with unpacking experience and added value

The attractive packaging for BIC's colored ballpoint pen also serves as a transport box in online commerce, saving unnecessary waste. The flat solution fits into any mailbox slot and looks like a typical brown e-commerce package at first glance. After simply opening the performance, however, it surprises the shopper with a bright inner print and a clear view of the contents. In addition, the solution offers a sustainable added value: The shopper can customize the cardboard inlay for fixing the products and then place it on the desk as a pen holder. Both box and insert are made of 100% FSC® material.

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