Disruptive launch display

For the launch of HiPP NATURAL wipes, the baby food manufacturer wanted its POS to be targeted, unmissable and to communicate the product’s sustainability credentials. Taking almost half the height of the unit, the attractive 3D tree broadcasts a clear sustainability message while drawing shoppers' attention to the highlighted product benefits.

It’s also a breeze to set up, arriving at German drugstores fully assembled: retail staff have only to remove the outer and the display is instantly ready to boost sales.

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