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Bringing the Energy to Christmas
This corrugated Christmas tree display with its tongue-in cheek messaging – Grab Christmas by the baubles – is perfectly pitched at the Lucozade Energy take-home shopper. Aligned with the social campaign, it encourages them to stock up on this invaluable energy source to help get through the fun but exhausting festive period.
With simple but disruptive lines and bold, bright branding, it stands out in crowded convenience and grocery store environments to drive sales, growing the whole Energy category in a traditionally off-peak season.
Assembling from flatpack in less than two minutes, by popping up the plain chassis and sliding over the printed cladding sleeve, this is easy to merchandise and shop from both sides.
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