A football stadium made from corrugated board: Lucozade Ice Kick Stadium Takeover

This huge football stadium was designed for the head office depot of a major UK wholesaler to launch brand new Lucozade Sport Ice Kick.

Made entirely from cardboard apart from tie-wraps, this POS was assembled around a giant Ice Kick floor sticker and stood 2.5m high. The finished structure contained 6 pallets of Ice Kick product and the ‘goal-kick challenge’ to win a free case of Ice Kick. With a product sampling station, giant bottle standees, Jude totems and stadium lights with flashing LEDs, this really was a one-of-a-kind activation.