STI Group finalises its future strategy under the joint leadership of Rinninger & Wildies

Lauterbach 2017-09-05 – Following several changes, STI Group’s Advisory Board has achieved the right management structure to ensure the company’s success in the medium and long term. Michael Apel will be leaving the company and is stepping down by amicable agreement with immediate effect. The highly effective management duo of Jakob Rinninger and Andrea Wildies will now lead Europe’s no. 1 provider of promotional displays and intelligent packaging. A COO (Chief Operating Officer) without managing director status will soon be providing effective operational support, allowing managing directors Rinninger and Wildies to fully concentrate on successfully implementing the new strategy.

As a family-owned company with a long history, STI Group will once again be focusing on its core competences; developing solutions for individual customer requirements with great speed and flexibility. A challenging market environment with various mega trends on the customer side requires a more streamlined and flexible management structure. The development of new business models will play a decisive role in the process. This can only be accomplished effectively with a management duo that is ready to forge new paths.

31-year-old Jakob Rinninger and 50-year-old Andrea Wildies are ideally prepared to do so. Jakob Rinninger is a proven professional in finance and consulting (at consultancy KPMG, among others), and comes from the extended family of owner Dr. Kristina Stabernack. He thinks not only in terms of quarterly figures, but also in terms of generations. Andrea Wildies brings long-standing industry experience to the table. As a medium-sized company, STI Group can profit greatly from her large-scale corporate experience in strategy, sales, marketing and process optimisation.

In their first 8 months working together, the new management duo have already taken some major steps which have lead to visible positive results. Turnover has seen marked growth for the first time in years. The pair has also achieved groundbreaking initial success in developing a new business model, in co-operation with an international corporation. Owner Dr. Kristina Stabernack and the entire Advisory Board are thoroughly convinced: Jakob Rinninger and Andrea Wildies complement one another perfectly and are taking the decisive steps needed to get STI Group back on a sustainable success course in the medium and long term.