Packaging you can really treasure
A treasure trove for the taste buds! New Heilemann single-origin chocolate minis are being launched in store beautifully packaged in a premium treasure chest produced by STI Group.
The saying ’It’s all about the journey’ is certainly true of this chocolate packaging, as Heilemann’s graphic design demonstrates. Depicting the long journey from bean to bar, the world map indicates the source countries for its single-origin chocolates.
A viewing window in the lid gives a glimpse of the delectable treasures inside and whets the appetite for a chocolate treat. Also shown on the outside of the packaging are the minis themselves, highlighted with spot UV varnish.
Right down to details such as the brass-look fittings on the chest corners, the premium finish on this corrrugated board packaging underscores the prestige nature of the product and draws extra attention to it on shelf.
The packaging range also extends to pentagonal chocolate boxes that double up as serving trays. With this single-origin chocolate, the company aims to clearly announce its expertise and presence in the chocolate segment and tap into new target groups.
STI Group at FachPack
STI Group will reveal its ’Unboxing the Future’ Fachpack 2016 exhibit at booth 406 in hall 7A. This is an exciting showcase of future-oriented products and POS concepts, which bring together themes of digital integration, sustainability, modular design and brand presentation.