So easy to make any packaging smart

2025-09-29 –

Serialization with coating and laser

With a laser-sensitive coating in offset printing and CO₂ laser marking in the filling process, we apply serialized GS1 Digital Link QR codes directly onto folding-carton and corrugated-board packaging - without labels or inks. We use the color-change process: the laser selectively alters the coating layer instead of removing material. That means lower energy consumption, virtually no dust, and low operating costs - at maximum line speed with high-contrast, permanent marking. 

Why color change?

  • Efficient: Color change requires significantly less laser power than ablation.
  • Clean: No material removal ⇒ hardly any particles, lower emissions
  • Fast: State-of-the-art CO₂ lasers enable high-speed coding — ideal for high-resolution 2D codes in-line.
  • Low operating costs: No consumables, minimal maintenance. 

What the code can do

  • Per-pack serialization: Serial ID, batch/lot, production / best-before date (BBD).
  • Real-time checks: Serial authentication (valid/invalid), batch integrity (recall notices), BBD check.
  • One QR fits all: A single code serves consumers, retail, and internal processes. 


Safe at a glance
When scanned, the code immediately shows whether the pack is still within its BBD, whether the code is genuine and assigned to the correct batch, and, if needed, displays a clear recall notice. These checks run in real time and integrate seamlessly into production, retail, and service processes. 

Digital content via GS1 Digital Link

  • Multilingual & contextual: Content is automatically delivered in the user’s language — e.g., usage, recycling, origin, DPP.
  • Compliant & vetted: The info.link platform lets you centrally manage digital labels, verify claims and version them (EmpCo/Green Claims context), and publish in line with GS1 — including role-based / approval workflows.

Sustainability & recycling

  • Monomaterial preserved: No labels, no foreign materials ⇒ better sortability.
  • Fewer resources: Fewer process steps, less waste, more efficient operations. 

Who is this for?

  • Procurement saves material & TCO.
  • Packaging developers safeguard monomaterial designs.
  • Marketing activates D2C & promotions with one code.
  • CSR/Compliance fulfills regulation transparently and auditable.